
STRATEGIC CONSULTING AND COACHING SERVICES
BRIDGING THE GAP
BETWEEN VISION AND EXECUTION
METHODOLOGY
My problem solving approach in a nutshell

STRATEGIZE
Gain a deep understanding of the problem before making plans or coming up with solutions.
Create alignment between your vision and the actual tactic and execution, and across the organization.
Create the vision and strategy with all the meaty practical details on how to implement.
DESIGN
Design is part of both big picture thinking and tactical solutioning.
Ideate, prototype, and validate the solution before building and launching in real life.
Use Design Thinking Methodology to create human-centered solutions and experience design.
EXECUTE
Build with confidence using the validated solution design.
Ensure alignment with the overall vision.
Excellence in product management.
MEASURE & LEARN
Track and measure the outcomes for continuous learning and future iterations.
Use Data Storytelling to create insights to inform the next iteration of the strategy.
I HELP MY CLIENTS SOLVE
THE AIR SANDWICH PROBLEM
“An Air Sandwich is a strategy that has clear vision and future direction on the top layer, day-to-day action on the bottom, and virtually nothing in the middle—no meaty key decisions that connect the two layers, no rich chewy filling to align the new direction with new actions within the company."
~ Nilofer Merchant
Organizations struggle getting their vision and strategy implemented when they create the strategy created from 80,000 feet high without an understanding of what is happening on the ground.
In other words, there is a disconnect, lack of transparency, and lack of alignment.
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Lack of alignment can also occur between layers or across departments who do not see eye to eye on the goals and challenges.
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Risks of a top-down approach when creating and implementing a strategy include lack of buy in, missed opportunities, wasting resources, unhappy staff, and unhappy customers.


An effective vision and strategy should be informed by an understanding of all the layers that make up the organization, services, or customers.
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Once the strategy is created, it needs to be translated to each layer of the organization.​
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This means creating all the meaty details in the middle: trackable and measurable goals and actions.
WHAT I BRING TO THE TABLE
BIG PICTURE THINKING MEETS ATTENTION TO DETAILS
A blend of the best of both worlds: strategic and tactical.

ANOTHER PROBLEM I HELP MY CLIENTS SOLVE
REQUIREMENTS GATHERING WITHOUT A CAREFULLY CRAFTED STRATEGY & DESIGN
In the absence of the big picture thinking, often organizations spin their wheels creating band-aid solutions, or making changes that do not serve the entire organization or constituents.

As a result, they waste their resources investing in the wrong solutions that solve the wrong problems.

CREATING ALIGNMENT
Not all problems need to be solved. And not all problems need to be solved by building grand solutions. In a world of limited resources, we need to be smart about how we allocate our time and energy.
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Let's find the sweet spot where we can be confident that we maximize the return of our intestment!

CORE PRINCIPLES
How I do everything that I do
SERVICES
These are some of the common services I offer to clients. I can customize the services based on your needs. If you have a problem, I can help you understand and then solve it.
INDUSTRIES
The breadth of my experience.
Digital products
SaaS
B2B, B2C, B2B2C
Cable & Media
FinTech
Music Producers
& Labels
EdTech
Services
Customer Experience
Non-Profit
Grantmaking
Salesforce & CRMs
Talent Management
LMS
Music Producers & Labels
Operations
Pre-Company
Startups
Mid-Sized
Enterprises
Commercial Real Estate
Sports Memorabilia
CMS
BOOK AN APPOINTMENT
30 min
1 hr
250 US dollars1 hr
30 min
GET IN TOUCH
LET'S WORK TOGETHER
​Feeling inspired? Ready to make something awesome happen?
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Curious how I might help with your goals and challenges?
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Fill out the inquiry form and share your thoughts, goals and challenges, and what you're hoping to accomplish.
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Or book an intro call today and let's discuss how we might work together!